Psychology of the Modern Buyer & Seller (2026 Behavior Shift)

Based on:

• NAR Home Buyer & Seller Profile research

• Realtor.com consumer search behavior trends

What’s Different Now:

• Buyers are more anxious

• Sellers are more skeptical

• Consumers research 70–90% online before calling you

• Decision fatigue is real

review:

• How to read emotional cues

• Why today’s buyers ghost

• Why sellers delay listing

• How to reduce anxiety in negotiations

• The science of decision-making under financial stress